10 Questions To Ask Before Buying Affiliate
Marketing Tools Online!
If you have recently decided to take a stab at online marketing to build a business that supports you a certain lifestyle, you’ve no doubt already heard the horror stories!
Even, if all you’re doing is just trying honestly to supplement your income. These horror stories of scams, fly-by-night survey sites are all there. As are the vast claims of fast riches by marketers who disappear even faster once they've taken your money.
Sadly, for the most part, this is true…
The online marketing scene is inundated with crooks and conmen alike. BUT don't let that paralyze or discourage you. It's important to see the situation as it is, but not see it worse than it is. A good place to check for this is RipOff Report.
There are a lot of reputable vendors and excellent products/courses around. You just need discernment when buying a product/training.
These 10 questions – will help you not get ripped off and make wise buying decisions.
1. Do You Really Need This Product?
This is probably the MOST important question you'll need to ask yourself before you hit the buy button.
When getting started with online marketing, it's imperative to choose a PROVEN business model that's currently working and making other people money.
Choose just ONE model and focus on it until you succeed. Only when you have a taste of finishing what you've started, will you respect yourself.
Before purchasing any marketing courses, software, tools etc. you'll need to decide if it's relevant to what you're doing. If it's not, close the sales page and move on.
Too many beginners loose focus and get pulled in several different directions because they get tempted by claims of quick and easy riches.
They want the push button fortunes and cash tsunamis which do not exist.
Their emotions get the best of them and they buy any and every info-product that promises them overnight wealth.
There's a term that has been coined to describe this problem it's called Shiny Object Syndrome.
The truth of the matter is that one needs to be entirely methodical in their approach to an online business.
Because I’m here to tell you there are “no quick easy riches” to be had working online. Don't let your emotions overwhelm and dictate your buying decisions.
It takes hours of hard work and lots of it.
2. Who Created This Product/Tool?
It's imperative that you do your research on the product vendor.
The sad truth is that there are thousands of individuals who will lie and cheat and take moral detours just to make a quick buck.
And many of them do so at the expense of the unaware newbies.
You have to BE SMARTER than them. If you can always check to see if the vendor is, walking the talk!
Example: If they're selling you an eCommerce course, do your research and see if they have their own eCommerce store that's pulling in sales.
Or if they're teaching Pinterest marketing, check if they have thousands of visitors to their own Pinterest boards.
Many dodgy vendors just rehash info-products and churn out untested theory that don't work in the real world. They make their money from serial launching shoddy and shallow products about marketing models that they've not tested themselves.
This comically dichotomous situation is blatantly obvious if you do your research.
Check what products they've released and if they have tons of courses on several different marketing models, you can be almost certain that they're a master of none.
Just CLOSE that sales page now. Speaking of which…
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3. Does The Sales Page Sound Too Good
To Be True?
If it sounds too good to be true, it almost always is.
* Software products which make claims of being able to drive millions of visitors to your sites.
* Or special hacks and loopholes that will rank your website to the top of Google in 10 seconds or less while you do nothing.
* Or how you can make $4,342.97 in 20 minutes while you're sipping cocktails by the beach.
You've probably seen all them bold, unrealistic claims designed to hook you by the eyeballs and reel you into the copy of the sales page which, is all foam and no beer.
(a little beer lingo for you right there…)
These claims are as phony as a $3 bill. Don't get taken in by them. CLOSE the fricken sales page quickly.
4. Does the Vendor Have Older Versions of that New Product?
If you do enough research, you may discover that some vendors continuously release several products which seem to be carbon copies of each other.
And the only thing that differs is the updated sales page with more hyped up promises and the new name of the product.
This practice is very prevalent in the make money online scene.
Why would a vendor release a new self-hosted autoresponder when he already released three similar autoresponders over the past 3 years? Why wouldn't he just support and improve upon his existing products?
The answer IS simple, the money is in the launching of the new product!
These vendors make their money when they burst on the scene with a new product and the clueless hordes (aka, newbies) lap it up. Only for the unwashed masses to later discover that the product is unadulterated rubbish.
And the vendor is no longer answering support tickets. Because he's laughing all the way To The Bank, with your money.
If you notice that a vendor has multiple products which resemble each other, you know what you need to do…
CLOSE the fricken sales page page!
5. Who’s Income Stats Are These REALLY?
It's common to see income stats and screenshots on many sales pages. Very often, you have no idea which dark hole these stats are being pulled out from.
The whole point of showing you these numbers is EYE candy designed to wet your appetite for the product and make you glossy eyed.
And really believing that the product can easily generate these same very large sums of money for you as well.
Here's what you need to know, most income stats are usually fake and should be taken with a bucket of salt. And the bigger the bucket, the better.
It is very possible to earn huge sums of money online, but it will take time, effort, sweat equity and a lot of studying and testing over and over again on your part. This is NOT an easy process, but it is an achievable one.
The only income stats that matter are YOUR OWN.
Don't get swayed by the ones that litter the sales pages like billboards of BS and vendor brilliance.
6. Are the Testimonials Faked or Real?
This is a tricky one. So, you'll need to be extra careful.
A good product will have testimonials from REAL customers who are satisfied with their purchases and have seen results from applying the information given.
Often, these will be shown as Facebook comments, video testimonials, photo proof and so on.
While all of these can be faked or bought, generally, you can sense if the testimonials are trustworthy. Be vigilant.
At the other end of the spectrum are sales pages with testimonials from people who are marketers too.
Often, these people are affiliates for the product and friends with the vendor! And by scratching the vendor's back now, they're ensuring that their own back gets scratched later.
They have each other's back and nary a thought is given to the unsuspecting buyer who's just another number in their income stats.
So, where does that leave you? That’s Easy! You're CLOSING the fricken page now…
7. Does The Product Have a Money
While you should never abuse a money-back guarantee just so you can get a free lunch, it doesn't hurt to see if a product has a money-back guarantee.
Sometimes, products are sold with blind sales copy and what you get is not your cup of tea. In cases like these… having a guarantee will help to keep you risk-free.
8. Reviews! Did You Look For Some?
Always look for reviews. Just Google: “product name + reviews”. Usually, you'll see several videos with people raving about the product and singing its praises.
Remember your bucket of salt from earlier? Fill it up again and take these reviews with a grain of salt.
In most cases, the review videos are MADE by affiliates who are trying to make a sale. Nevertheless, it doesn't hurt to watch a few of these videos to understand more about the product.
Some reviews may be unbiased and will mention the downsides to these products. Which you should consider before purchasing.
In some instances, you may find written reviews or video reviews made by people who totally dislike the product/vendor. Which is something you want to know as well.
These reviewers usually feel an innate responsibility to educate others to make better buying decisions. Then again they may also feel a need to stymie the flood of disingenuous products infiltrating the market.
It's a losing battle, but their reviews can be an eye-opening experience for you and aid in your buying decision.
9. Does the Vendor Have My Back? Or His…
It's very common to see marketers spouting ETHICS and claiming to want to help people by providing value … But what they say and do are worlds apart.
Wait! Wait! where's our damn big bucket of salt?
The truth of the matter is that far too many marketers have questionable ethics, and the only people they want to help, is themselves!
And the value they wish to increase is their bank balance. This is why the market is cluttered with online marketing courses and products that are abysmal, misleading and disappointing.
Do yourself a favor and research and check how many up-sells and down-sells a product has, if possible.
All you need to do is Google: “product name + affiliate” and you may come across affiliate recruitment pages where you can see the product's funnel.
If there are 10 or more products in a funnel, you can be almost certain that the vendor can't give two hoots about your buying experience.
Very often, they use the McDonald's Would you like to upsize that? example as the paradigm of up-selling.
This is an example of false equivalence.
Marketers twist and turn a simple and effective technique until its disfigured and bastardized beyond recognition – and gets reborn as a grotesque marketing hack that becomes the norm in the industry.
If the online marketing approach of up-sells & down-sells was applied in the real world, by the time you left the McDonalds counter, you'd have bought everything from a cheeseburger to the signboard and even Ronald McDonald's left boot!
Ponder on the vendor's approach to business and ethics. How they make their money is far more important than how much they make.
10. Do I Have the Cash on Hand to Buy This?
Last but not least, do NOT spend money that you do not have on any course based on promises of quick and easy riches! Especially if you're desperate to make money quickly.
There’s no such thing as instantly “Get RICH Quick!” Thats just sales talk.
It's NEVER quick… it's NEVER easy… and most of all, Don’t Fool yourself – it’s NEVER free!
Thousands have racked up debt on their credit cards by buying into the hype of overnight wealth only to struggle with the bills later and not make a cent in return.
Be conservative in your spending when you're trying to build your online business.
You can bootstrap your way to a thriving business. It is possible. I'd know – many of us have done it that way.
Always remember that almost all buying decisions are emotional. This explains why people can spend thousands on products that do not deliver. This is a consequence and not a coincidence.
But once you stop and start asking the questions listed above, logic will take over your emotions and put you in the driver's seat.
No longer will the persuasive and hypnotic sales copy lead you by the nose ring like a cow being led to the slaughter. No! you are in control now. You and your trusty bucket of salt.
While the online marketing scene is replete with scams and shady shenanigans…The good news is that are several top-shelf online marketing training programs and courses on the market which can help you immeasurably.
And YES you can definitely find gems in the rough.
Use this list as a roadmap and you'll find the training you need to build a solid foundation upon which your business empire will rest. All without spending money you don’t have!
P.S. Got a Question? Drop me a note on my ABOUT Page.